CHALLENGE

HKJC MDFAA wanted a visual Identity for it online music and dance performance . Having the theme “Beyond The Arts”, the client wanted to communicate that arts are not limited to specific subjects nor styles. Since there was no image provided in the brief to define the artistic style. We propose to use a contemporary artistic direction.

DESIGN SOLUTION

The main concept of the design is “Expanding Arts”. To visualize this message, the “O” of beyond is uses as a visual device to represent the unity of all arts, and the expanding motion of “O” echo the word go “beyond”. The dark green ripple motion background is a supportive graphic to show the beats of music & dance.